Get Off the Killer Software Release Treadmill Through Licensing
Introduction
Learn from the major names in software and drive new and increased revenue the modern way, through changing up your licensing strategy.
Software houses are constantly in a cycle of trying to find the next headline features to develop to be the main draw for their next version. The larger software houses have wizened up, taking a new approach.
New versions are traditionally released painting the new version as being desirable for all the new things it does. Customer upgrades have been a main focus for vendors, in order to draw in new revenue.
Why Subscription Licensing Replaces Feature Chasing
Switching to subscription or usage-based licensing models means customer revenues are recurring by nature, and this stops the crushing need for new killer features, and lessens the temptation to ‘bloat’ software.
Eliminating Software Bloat Through Modern Licensing
Embracing a Cloud-Based Licensing Platform
About the Author
Jon Gillespie-Brown is the Founder and CEO of Nalpeiron, a leader in cloud-based software licensing, entitlement management, software monetization, and analytics. With over 20 years of expertise, he works with enterprise B2B SaaS and IoT companies to optimize revenue models, accelerate go-to-market strategies, and scale with confidence. Jon is recognized as an authority in software licensing, software monetization, and software analytics, holds two issued U.S. patents, and is the author of five books. He also serves as a strategic guide to customers, helping them navigate and capitalize on the once-in-a-generation shift driven by AI, redefining how software is built, delivered, and monetized. For over 20 years, Jon has been a Professor at University of Colorado Boulder, a lecturer at University of California, Berkeley and Stanford University, and an Entrepreneur in Residence at London Business School.
Nalpeiron: A Long-Term Partner for the AI Era
At Nalpeiron, we go beyond technology — we act as a strategic partner in licensing, monetization, and growth. For over twenty years, enterprise and IoT companies have trusted us to guide and evolve their business models.
As AI shifts software from seats to usage, outcomes, and agent-driven activity, legacy approaches fall short. Nalpeiron enables this transition through entitlements as the control plane — a centralized system of record across SaaS, on-prem, IoT, and offline environments.
From strategy to execution, we help companies adapt faster, launch new models, and stay in control — making Nalpeiron a partner for the AI-driven future of software monetization.
Ready to Optimize Your Strategy?
See how Nalpeiron helps companies implement flexible monetization strategies that support both product-led and sales-led growth motions.
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