Unleash the Monetization Potential of Your Software
Introduction
The total costs of developing a software title through to a production ready release see some of the highest costs a software house will incur. For top names, breaking into or even heading for the high multi-millions of $$ development costs is the norm. It is what it takes to make great, market leading Software.
Product Managers, CEOs and CFOs want more than watching sales recoup and exceed these costs over a period of years. Impatience and ambition to maximise revenue potential doesn’t come without frustrations either.
Existing licensing often holds companies back, it can affect everything, and it can be the very root cause of holding back financial growth and returns on the investment made to create software product.
Product Managers need to push for licensing schemas that will untap monetization potential and bring revenue pouring in. Nothing to do with product design, everything to do with monetizing what you have produced.
Flexible Software Licensing will change things up allowing you to:
→Conclusion
Sell in ways customers want to buy, whether B2C, B2B or both. Do you currently offer the modern license models that are proven by the top names in the industry, such as Subscription, Usage Based, Concurrent Licensing for easy use on a multi-seat basis? (and more, see here)
Be Agile. Make sure your Software Licensing is decoupled enough from engineering so that a Product Management decision on how to sell in a new way can be delivered with no dependencies on coding. Decide. Cloud configure it. Ship it.
Modernize. Change to Account Based Licensing with a “login and use” experience for your customers, free from cumbersome license codes.
Changing to a modern, cloud-based licensing solution like Zentitle is exactly what other major name ISVs have done, unleashing the monetization potential of their software.
Let’s unlock monetization potential together by starting with a quick conversation. It will provide a clear picture of what’s possible, and what monetization opportunities will look like if you switch to Zentitle.
About the Author
Jon Gillespie-Brown is the Founder and CEO of Nalpeiron, a leader in cloud-based software licensing, entitlement management, software monetization, and analytics. With over 20 years of expertise, he works with enterprise B2B SaaS and IoT companies to optimize revenue models, accelerate go-to-market strategies, and scale with confidence. Jon is recognized as an authority in software licensing, software monetization, and software analytics, holds two issued U.S. patents, and is the author of five books. He also serves as a strategic guide to customers, helping them navigate and capitalize on the once-in-a-generation shift driven by AI, redefining how software is built, delivered, and monetized. For over 20 years, Jon has been a Professor at University of Colorado Boulder, a lecturer at University of California, Berkeley and Stanford University, and an Entrepreneur in Residence at London Business School.
Nalpeiron: A Long-Term Partner for the AI Era
At Nalpeiron, we go beyond technology — we act as a strategic partner in licensing, monetization, and growth. For over twenty years, enterprise and IoT companies have trusted us to guide and evolve their business models.
As AI shifts software from seats to usage, outcomes, and agent-driven activity, legacy approaches fall short. Nalpeiron enables this transition through entitlements as the control plane — a centralized system of record across SaaS, on-prem, IoT, and offline environments.
From strategy to execution, we help companies adapt faster, launch new models, and stay in control — making Nalpeiron a partner for the AI-driven future of software monetization.
Ready to Optimize Your Strategy?
See how Nalpeiron helps companies implement flexible monetization strategies that support both product-led and sales-led growth motions.
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