License to Grow

How To Reduce Churn with Proactive Customer Success Strategies

Customer churn is one of the biggest challenges SaaS companies face today. Every lost customer represents wasted acquisition costs, lost recurring revenue, and a potential brand detractor. According to research, companies that offer proactive customer support see a 15–20% increase in retention rates.

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The AI Sales Automation Paradox: Without Emotional Intelligence, AI is Useless

The AI sales automation paradox: While AI excels at data analysis and automation, true sales success still hinges on human emotional intelligence. Can we resolve this tension?

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12 Must-Have AI Tools for B2B Sales

B2B selling has evolved beyond the Rolodex. Learn how AI empowers modern sales teams to work smarter, automate tedious tasks, and focus on what matters: relationships.

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How to Leverage AI In Your B2B Sales Workflow

AI can boost sales productivity by 40%. Discover how artificial intelligence is transforming B2B sales through data analysis, automation, and predictive insights.

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AI Sales Agents are Poised to Empower Sales Teams, not Replace Them

Discover how AI agents can revolutionize sales by empowering sales teams, enhancing efficiency, and opening new opportunities for high-value tasks and strategy.

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Is Cross-Selling vs Upselling Better to Increase Revenue?

Boost revenue with upselling & cross selling. Discover key differences, proven tactics, and best practices to delight customers & maximize profits now!

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What is a Good NPS Score?

Discover what makes a good NPS score, how to measure it, and proven ways to improve. Learn key benchmarks, tips, and strategies to boost loyalty today!

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Mastering the LTV CAC Ratio: Essential Tips for SaaS Success

Discover how to master the LTV/CAC ratio, the key to SaaS profitability. Learn how to accurately calculate, interpret, and optimize for sustainable growth.

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Customer Insights vs CRM: What's the Difference?

Explore the key differences between customer insights & CRM. Learn how analyzing behavior & managing relationships together drive growth & enhance satisfaction.

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Supercharge Your B2B Sales with Revenue Intelligence

Learn how Revenue Intelligence transforms B2B sales by combining AI, strategic human engagement, and intelligent automation. Discover modern sales strategies for today's self-directed buyers.

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Usage Analysis and Net Revenue Retention: Your SaaS Secret Weapon

Learn how usage analytics transforms Net Revenue Retention (NRR) from a reactive metric into a predictive growth engine. Discover strategies to optimize SaaS revenue through proactive customer engagement monitoring.

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What Is a Good SaaS Free Trial Conversion Rate?

Discover what constitutes a good SaaS free trial conversion rate, from industry benchmarks to proven strategies. Learn how different trial models perform and which is right for your business stage.

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Could a Revenue Intelligence Tool Be What You Need to Close More B2B SaaS Deals?

The last couple of years have presented challenges for revenue-facing teams to hit their targets. Revenue Intelligence tools can be used to reach those goals, that enable B2B SaaS companies to win more business and expand more existing business.

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How are you going to hit your revenue objectives in 2025?

We've spoken to 100s of SaaS companies about the challenges that their revenue teams face.What we learned are some key findings that are common themes, and if you're a leader in Sales, Customer Success or are responsible for overseeing RevOps and SalesOps in a SaaS company (particularly if your sales are primarily B2B) this could be very interesting indeed.

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