License to Grow

Software Revenue Growth

Learn how to grow revenue from your software and SaaS products. Read about the principles you need to focus on if you are to gain competitive edge in the market and increase sales, customer retention, loyalty and satisfaction.

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AI is Driving the Hybrid Licensing Revolution with Usage-Based Software Pricing

Learn more about how AI hybrid licensing models revolutionize software pricing with usage-based monetization that scales with AI capabilities and drives revenue growth.

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Beyond 'Checking In': How White Glove Analytics Transform Customer Retention

Uncover hidden revenue risks with advanced customer analytics. Transform superficial check-ins into strategic retention intelligence and prevent churn before it happens. Act now to revolutionize your customer success approach.

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Maximizing Customer Lifetime Value Through Strategic Adoption Analytics

Optimize customer journey mapping with advanced onboarding techniques, engagement tracking, and performance benchmarking to accelerate product adoption and maximize user success.

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Cracking the ‘Black Box’ to Light the Way to SaaS Trial Conversions

Discover how to transform your B2B SaaS free trial program with data-driven strategies illuminating user behavior and personalizing engagement to boost conversion rates of prospects to paid customers.

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Make Users First in Software Licensing - New 10-Second Rule

Some long-standing expectations exist in software licensing… That it is complicated. That licensing technologies are hard to learn and deploy. That it’s not easy to update and manage.

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Software Licensing: Drowning in Support Tickets?

Our prospects say 60% or more of their support tickets are related to licensing frustrations — no wonder they say they want to do away with their existing software licensing when it is the very cause of these support tickets galore. It’s a battle your own support team likely constantly fights too, including updating machines, moving licenses, passwords and more.

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Software Licensing

Learn about how to license your software, SaaS or hardware enabling you to go-to-market more easily, leverage new licensing models, have smoother operations, higher efficiency - with fewer engineering dependencies

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Consumption Based Licensing — Why Customers Love It

For companies seeking the ultimate easy-to-use and flexible customer experience, consumption based software licensing is a natural match. What’s not to like? Customers can pay as they use. Pre-payment with usage limits. Your customers will have options and you gain a valuable business advantage.

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11 Questions: Build vs Buy a Software Licensing System?

Explore the 'Buy vs Build' dilemma for software licensing systems as we delve into 11 crucial questions that will help you evaluate your business needs, costs, scalability and operational efficiency. Make an informed decision for your business strategy today.

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Homegrown Licensing? 5 Reasons to Rethink

Years ago, building your own licensing system looked like a good idea. After all, you’re a software company. Your development team stepped up and said, “we’ve got this.” It looked like a cost effective approach to create exactly what you needed.

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One ring to rule them all — a centralized multi-environment licensing platform

Once upon a time there was a software company sat in a quiet valley. It was successful, and it sold its software to its customers who eagerly opened the box and popped the installation CD into their new brand new 4x cd drive. After much whirring and buzzing they were ready to type in their serial number off the card that was in the box and get started.

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Reseller Channel: Need More Visibility into Software Licenses?

There’s incredible power in a reseller channel to extend your reach. But does that power extend to easily knowing what licenses your partner has sold and managing ongoing support?

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Make Bulk Licenses Easier for Customers

Customers today are demanding smarter ways of dealing with multiple users and bulk licenses. They expect an experience that simplifies using software and keeping track of licenses. Without “bulk made easy,” you risk losing customers and attracting new ones.

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Product Management Insights

Learn from the leaders in product management for software companies. Articles and videos which will help you to deliver upon your roadmaps, define and achieve the strategic objectives for your software business.

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